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Conversion Rate (CVR) Calculator

Instantly work out your CVR from conversions and sessions. Includes a table that back-calculates the conversions needed to reach a target CVR.

Input

conv.
visits

Result

Conversion Rate (CVR)

2.00%

Conversions

30 conv.

Sessions

1,500 visits

Per 100 visits

2.00 conv.

Conversions needed to hit a target CVR (back-calculated for your current 1,500 sessions)

Target CVRConversions needed
1.00 %15 conv.
2.00 %30 conv.
3.00 %45 conv.
5.00 %75 conv.
10.00 %150 conv.

How it works

  • Conversion rate (CVR) is calculated as conversions ÷ sessions (or clicks) × 100. The higher the value, the larger the share of visits that turned into results.
  • For conversions, enter the count you want to track as a result, such as purchases, sign-ups, or inquiries. For sessions, enter the number of visits to your site or landing page during the period (or the number of ad clicks).
  • The result also shows how many results you get per 100 visits, so you can compare the performance of campaigns with different denominators on a level footing.
  • The back-calculation table shows how many conversions you would need to reach a target CVR (1%, 2%, 3%, 5%, or 10%) while keeping your current session count. This helps when setting improvement goals.
  • Using sessions as the denominator gives a per-visit CVR, while using clicks gives a per-ad-traffic CVR. Aligning the metric you compare against improves the accuracy of your analysis.
  • A healthy CVR varies widely by industry, product, and traffic source. Rather than relying on generic benchmarks, it is best to judge against your own past performance.