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Click-Through Rate (CTR) Calculator

Instantly calculate click-through rate (CTR) from your clicks and impressions. Perfect for checking the response rate of ads, emails, and search results.

Input

Result

Click-through rate (CTR)

1.20%

Clicks

120

Impressions

10,000

Clicks per 1,000 impressions

12.00

FormulaClicks ÷ Impressions × 100
Substitution120 ÷ 10,000 × 100
Click-through rate (CTR)1.20 %

How it works

  • CTR (click-through rate) is calculated as "clicks ÷ impressions × 100" and shows, as a percentage, how many of the times your content was shown actually got clicked.
  • A higher number suggests your headline, banner, or copy resonates with the people who see it. It applies broadly to ads, emails, search results, social posts, and more.
  • For impressions, enter the number of times your content was actually shown. This can differ from delivery or send counts, so match the figures from your measurement tool.
  • Clicks per 1,000 impressions are shown at the same time, making it easy to compare response rates across campaigns with very different impression volumes.
  • Clicks normally cannot exceed impressions, so that case returns an error. Check that both figures cover the same period and audience.
  • A "good" CTR varies widely by channel and niche. Don't judge performance on a single number; compare against your own past results or campaigns run under the same conditions.